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by CapGemini/Merrill Lynch [More Info]
Current Times Present Significant Challenges Strategically for most consumer products (CP) businesses, the prospect of growth in developed markets is very low. Competition for precious shelf space is higher than ever in most categories and consumers are increasingly elusive, making it difficult for companies to land impactful product messages. The pressure on both marketing and new product development (NPD) budgets will make significant brand and consumer investments difficult, so focus and prioritisation will become key. What were once growth segments within relatively mature markets may also lose appeal as consumers replace their premium aspirations with more rational and basic needs as their disposable income is squeezed.
Access : For Public
Pages : 12
Category : Markets
Cost :
Free
Date Published : 2009-03-25
