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IABFM Articles
Minority Marketing
(September 2006) | Marketing
by Randall Valentine, John G. Kooti, Dawn Valentine
Marketing of financial services to minorities has captured the attention of many of the nation�s largest financial institutions.� The two largest growing segments of the United States population, namely Hispanics and Asians will constitute an area for potential growth by financial institutions in the coming years. ...[ Read More ]
